Mobile App & Wearable App

The opportunity to throw-down a rapid brainstorm with my coworkers at SapientRazorfish to reimagine the Universal Orlando app for guests visiting and experiencing their park. A fellow visual designer and I flew down to Miami to collaborate with the team for a week and cranked out the two concepts below.

From a utility standpoint, our intention is to optimize our guests time while visiting. To make sure they go on more rides. To make sure they spend an hour more at the pool. To make sure they had time to discover.

From an immersion standpoint, the intention is to act as a guide to give guests the insider experience. To make sure they discover the easter eggs. To enhance and augment the physical experience.    

My role: UI Designer at SapientRazorfish